About Segi Fresh

Bringing the best to our customers

Not only is Segi Cash & Carry (SCC) the pioneer business of the Segi Group, it is also the heart of the group's operations, pumping lifeblood into the business activities of the other units that are mainly revolved around it. While SCC was initially founded as a traditional market wholesaler in September 1994, as a wholesales and retail later was a crucial turning point for the company as it led to the expansion of the business and the development of the Segi Group. SCC is also largely responsible for strengthening the Segi brand name through the introduction of its concept stores, Segi Fresh.

SCC bank on this new concept store which emphasizes on providing fresh and quality food supply to its customers, whilst ensuring prices offered remain competitive and affordable. Its mission towards this has been recognized by the awards given in recognition towards such efforts. The awareness of its concept is brought about through its tagline used which is "Pilih Fresh, Pilih Segi" within stores and the corporate branding tagline that spells "Barangan Segar, Harga Borong, Pilihan Semua".

All these are aimed to ensure the following core business values adopted is reflected in all that we do:- * Fresh - ensuring the level of freshness at the highest possible standard * Variety - providing choice for our customers * Price - offering the best pricing that is affordable and competitive * Service - continue to add value by providing good customer service * Convenience - adding more value by providing 'real' convenience.

Apart from fresh produce, SCC offers a wide category and range of grocery items as being demanded by its wholesales and end customers.


Today, we are proud to present our own online sales portal, which was officially launched in May 2015 - that marks a whole new business era for SCC

This new phenomena if brought about with the aim of enhancing the values creation for our bulk customers who are mostly hotels, caterers, restaurant operators and hawkers. Also known as SF2U, our online portal services to provide values to all food business operators in the following aspects * Saves your time (to purchase) * Purchases on credit payment * Convenience (delivery to your door steps).

Now, one can buy our grocery and fresh products at the click of buttons. For more information and step by step guide to purchase, just login in to www.segifresh2u.com

Our vision

"To be the Iconic Food Wholesalers in Malaysia"

Our mission

"Creating Values for our Community, Consumers and Vendors"

Our value


We believe that best teamwork can be achieved by applying a spirit of mutual respect and cooperation.


Stay honest with moral principles toward your responsibilities.


To perform with excellence in all you do.


Enjoy doing your work and do it well.

Award and recognition

2013 The Malaysia HR Awards – Employer of Choice
2014 PERKESO – Supportive Employer Award
2014 – HR Asia Award – Best Companies to Work for In Asia
2014 KPNDKK Fair Price Shop Award
2014 The Malaysia HR Awards – HR Innovation Award
2014 Asia Pacific International Honesty Enterprise – Keris Award (Honesty Enterprise)
2015 The Malaysia HR Awards – HR Best Practices Award
2015 Sin Chew Business Excellence Award
2015 The BrandLaureate SMEs BestBrands in Retail – Supply Chain Solutions
2016 KPDNKK Fair Price Shop Award
CSR Award
Provide your family and customers with the Best!

Visit our chain of SegiFresh Supermarkets today